Reporting Mistakes That Mislead Decisions:
Reporting mistakes can distort insights, misguide strategy, and lead organizations toward poor decisions. While data is powerful, incorrect reporting practices often create false confidence or unnecessary panic.
Visualizing Marketing Data Effectively:
Visualizing marketing data effectively transforms complex information into insight that supports decision-making. Strong visualization reveals patterns, trends, and opportunities that raw numbers cannot communicate alone.
KPI Selection for Marketing Success:
KPI selection is foundational to marketing success. The metrics teams choose shape behavior, priorities, and perception of performance. Poorly chosen KPIs create misalignment and wasted effort.
Building Marketing Reports for Stakeholders:
Building marketing reports for stakeholders requires clarity, relevance, and alignment with decision needs. Reports should inform action rather than simply display data.